JORDAN SURPASSES WOODS AS TOP PRODUCT ENDORSER.(SPORTS)

CHICAGO -- Michael Jordan is back on top as sports' most desired product endorser.

In a poll won last year by golfer Tiger Woods that asks business and advertising executives to choose the sports celebrity they'd like most to pitch their products, Jordan finished No. 1 by a wide margin.

The Chicago Bulls guard received 79 first-place votes compared with 24 for Woods in balloting …