Health Media Network and HealthiNation Enter Content License Agreement.

Health Media Network (HMN) and HealthiNation announced an agreement to distribute HealthiNation's expert medical education and lifestyle programs across HMN's digital out-of-home network spanning 2500 physicians' offices nationwide. The addition of HealthiNation's video programming to the HMN network strengthens Health Media Network's content library and marks HealthiNation's entry into the digital out-of-home space.

Health Media Network is a digital out-of-home network located in healthcare facilities including private physicians' offices, hospitals and medical centers. Under the agreement, HMN will have access to HealthiNation's full library of accredited health content and the ability to customize programming in specific medical specialties such as Primary Care, Women's Health, Cardiology, Endocrinology, Rheumatology and Allergy & Immunology.

"We continually look for ways we can deliver first-class programming to our audience and with HealthiNation, we've found an ideal partner who understands the importance of marrying truly informative content with high production value," said Christopher J. Culver, CEO of HMN. "We are eager to see HealthiNation's content alongside our other content partners as a part of our growing network, and look forward to expanding our relationship with the Company."

"As we look to expand our video footprint into new strategic areas, digital out-of-home presents a unique opportunity for us to deliver programming to a highly qualified audience," said Raj Amin, CEO and co-founder, HealthiNation. "Our content currently reaches a vast audience online and through VOD via a first-rate partner network, and this agreement with Health Media Network will extend our reach to an important audience directly at the point of care."

With creative video programming that covers everything from conditions and diseases to wellness and lifestyle, HealthiNation educates and inspires people to make healthier choices by engaging with them through professionally-produced digital content developed by leading physicians and medical experts. HealthiNation's content reaches over 40 million users online and more than 32 million cable television homes, delivering credible and compelling formats such as documentary, education, "edutainment," and health tips. Programs are developed to empower viewers and give them the tools to live healthier and happier lives. About Health Media Network Health Media Network (HMN) is located in the public areas and waiting rooms of America's healthcare centers as well as in physicians' offices. HMN surrounds consumers with targeted advertising, marketing, and educational programs from the moment they step through the door - integrating brands into their everyday lives. Health Media Network operates an internet-enabled, place-based TV network in addition to other waiting room touchpoints. For more information, please visit www.hmnads.com. About HealthiNation HealthiNation develops, produces and distributes video programming that educates and inspires people to make healthier choices. Our award-winning programs are developed in-house by leading television producers, physicians and health experts with rigorous standards of quality. HealthiNation video programs cover medical education, wellness, and healthy lifestyle topics using styles that entertain and inform. Our programs are distributed via partnerships with leading Internet properties and national cable television operators. HealthiNation is the first and only health video company to receive URAC accreditation as a Health Content Provider. URAC is a Washington DC-based health care accrediting organization that establishes quality standards for the health care industry. HealthiNation is headquartered in New York City, and its investors include Intel Capital and MK Capital. For more information, visit www.healthination.com.

Keywords: Advertising, HealthiNation, Marketing, Medical Education, Professional Education, Television, Wellness.

This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2011, Marketing Weekly News via VerticalNews.com.